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  • Why the Product Information Supply Chain is Crucial for an Effective CPG Digital Strategy

    CPG companies pursuing digital strategies to improve or increase their top-line or bottom-line are finding that product (or raw materials) information management and the distribution / sharing of the information is crucial to the success of their strategy.

  • Mondelez Taps Google to Accelerate Online Video Investment

    This is part of the company's strategy to invest more of its media spending in digital and, in particular, online video. Globally, the company has committed to shifting 10 percent of its ad budgets to online video in 2014.

  • Yumi Ice Cream Company Empowers Sales

    Yumi looked to provide its Territory Sales Managers with additional and more effective sales tools on a tablet devices allowing them to leave binders of printed price lists, planograms, and product information behind.

  • 6 Benefits of Moving Your Small Business to the Cloud

    "The cloud" sounds like a nebulous other-world without definition or structure, but the reality is quite different. Moving your small business to the cloud can save you time, energy, and money, all while improving communication and collaboration among your team. Check out six specific benefits of taking the leap with your small business.

  • New Milestones in Mobile Engagement

    Mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent a year ago. And perhaps more impressively, mobile apps accounted for more than half of all digital media time spent in May (51 percent), reinforcing the notion that as consumers turn to mobile, so must consumer goods companies.

  • New Rules for Shopper Privacy

    IDC Retail Insights releases the results of its 2013 Annual Shopper survey, revealing that nearly two-thirds of consumers worry they don't have enough control over what retailers can know about them. Here are some more of the green lights and bright red lines retailers should abide when it comes to consumer dispositions on this topic of hot debate.

  • Kwikee Portal Helps Retailer/Manufacturer Marketing

    Kwikee launches a new vendor portal for retailers and manufacturers to more efficiently communicate and fulfill requests for product images and data needed for e-commerce and other marketing applications.

  • Walmart Focuses on Organic Food Prices

    Walmart works with Wild Oats to re-launch its brand and aims to save customers 25 percent or more on organic groceries.
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