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  • Are Consumers Drowning in Data?

    A first annual Digital Lifestyle Survey finds that consumers are facing a torrent of data growing faster than ever before. Results prove that the continued growth of content and data creation, without new ways to manage the consumer experience, will create catastrophic results.

  • Social Media Initiatives in Consumer Goods

    Adoption has skyrocketed as social networking now accounts for 11 percent of all time spent online in the United States. But how do businesses capitalize on this trend? New research from CGT and Wipro answers this burning question.

  • Heelys Launches New Web Site, Heelys.com

    The enhanced resources include streaming video, store locators, and complete product listings.

  • Benjamin Moore Banks on Big Social Networking Campaign

    A whopping 76 percent of Benjamin Moore's total $15 million ad budget for 2010 is being dedicated to new media.

  • 2010 Readers' Choice: Supply Chain Planning

    CGT readers recognize the supply chain planning solution and service providers that best empower their businesses.

  • Using Social Networks to Empower Consumer Conversations

    The online population is expected to double in four to five years from one billion to two billion users, forcing consumer goods companies to change the way they communicate with consumers or risk losing relevance. Find out how one industry leader, Dell, is tapping into online communities to better engage and connect with their consumers.

  • Vote for Carly: How the Gap Connects with Consumers

    Reaching the consumer through alternative marketing has been a hot topic of late, and one that CGT's Executive Editor Kara Romanow knows inside out from personal experience. The Gap is currently building brand loyalty through a unique and highly-effective promotionand don't forget to vote for Carly!

  • Inside the 2008 Consumer Goods Sales & Marketing Summit

    June 13, 2008 - The 2008 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the more than 220 consumer goods executives in attendance with a little more insight into the ever-changing and complex sales and marketing landscape.
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