Campbell’s Manju Madhavan Discussing AI in Action at Consumer Goods Sales & Marketing Summit
Manju Madhavan, IT director, and business partner for digital commerce and emerging technologies at the Campbell Soup Company, will be speaking at the Consumer Goods Sales & Marketing Summit this month. He will be sharing use cases of AI in action, discussing scalability, and detailing any challenges that are being overcome within AI integration.
Madhavan works in the commercial technology solutions team, leading e-commerce, marketing, and emerging technology capabilities for all segments and markets. He is also instrumental in driving several technology transformation initiatives like digital shelf modernization, first-party consumer approach and audience activation, marketing performance analytics, channel performance insights, and various innovation initiatives related to AI, ML, AR, and VR.
The Details
AI in Action: Transforming Consumer Goods Marketing
From RGM to digital shelf optimization to retail execution and field team empowerment, AI and advanced technologies are providing the keys to growth with consumers and retail partners. Through real-world success stories and innovative strategies, we'll explore how these CPGs are learning to measure success in today's new marketing landscape.
Panelists:
- Manju Madhavan - Campbell Soup Company
- Todd Hassenfelt - Colgate-Palmolive
- Moderator: Liz Dominguez - Consumer Goods Technology
