Best Practices

Path to Purchase Leadership University's Shopper Marketing Bootcamp gives brand marketers and agency executives the necessary tools to understand shopper behavior, proven methods for developing effective campaigns and skills to collaborate with customers more efficiently.

Virtual reality technology can help consumer goods companies improve the packaging value chain in multiple ways. Here's are five.

The Retail Technology Innovation Index identifies innovative companies that are successfully advancing retailer businesses.

This year’s CGT “Visionaries” do a pretty good job illustrating all the industry changes discussed in our annual “Sales & Marketing Study.”

The vast numbers of parties involved in the production and shipment of consumer goods make the retail industry especially open to the benefits of blockchain, according to Deloitte.

The Power of She aka “Fearless Girl” campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie trophy (best in show) on May 31 at the 2018 North American Effie Awards Gala in New York.

We present summaries of 16 of the 20 winning campaigns in the 2018 Shopper Marketing Effie Awards, which were presented by Effie Worldwide in partnership with the Path to Purchase Institute.

Ahold Delhaize increased its focus on the development of artificial intelligence technology by joining the Innovation Center for Artificial Intelligence at the Amsterdam Science Park in the Netherlands to open its first laboratory.