We present summaries of 16 of the 20 winning campaigns in the 2018 Shopper Marketing Effie Awards, which were presented by Effie Worldwide in partnership with the Path to Purchase Institute.
With an agenda highlighted by Walt Disney Co.'s former head of innovation, the Consumer Goods Sales & Marketing Summit aims to help attendees unlock the innovation they need to succeed in a consumer-driven world.
Ahold Delhaize increased its focus on the development of artificial intelligence technology by joining the Innovation Center for Artificial Intelligence at the Amsterdam Science Park in the Netherlands to open its first laboratory.
Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales.
CGT and sister brand RIS again join forces to examine how consumer goods companies and retailers are building up analytics capabilities to address a changing, consumer-driven world.
This exclusive research study conducted by CGT and Cierant Corp. examines the critical need for, and the key benefits of, shopper marketing optimization.
The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.
