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Marketing Tactics

  • Nestle Nesquik Featured in Disneyland Healthy Eating Initiative

    More kids are sporting milk mustaches with their mouse ears at the Disneyland Resort, where Nestle Nesquik Chocolate and Strawberry 100 percent flavored milks are featured as part of the Walt Disney Company's healthy eating initiative.

  • Williams-Sonoma Catalogue Strategy Sizzles

    Williams-Sonoma Inc. awards R.R. Donnelley & Sons Company a multi-year contract to provide the combined print and logistics services for namesake concept, Williams-Sonoma Catalog For Cooks, and emerging brands Williams-Sonoma Home and West Elm catalogs.

  • New Coty Division Combines Portfolio

    Coty Inc. creates a new global business unit, Coty Beauty, which combines the mass businesses of the Americas, Europe and Asia.

  • Hasbro and Steve & Barry's Ink Licensed Apparel Deal

    HPG, the licensing team of Hasbro Inc., signs a licensing agreement that will launch an extensive apparel collection in Steve & Barry's stores nationwide in Spring and Fall 2007.

  • Nike Outlines Global Growth Strategies

    To drive global growth and market leadership of the Nike and affiliate brands, Nike Inc. announces plans to focus on creating premium consumer experiences built on product innovation, brand leadership and an elevated retail presence.

  • Mars to Stop Targeting Kids Under 12

    Mars Inc., the maker of Mars, Snickers and Twix, among other brands, will cease to target its core confectionary products to children under the age of 12.

  • Coca-Cola to Rival Pepsi During Super Bowl

    For the first time since 1998, Coca-Cola will advertise during the Super Bowl. According to Adweek, Coca-Cola was content buying the pods immediately prior to the telecasts, while competitor Pepsi dominated the in-game airwaves.

  • Peet's Coffee & Tea Signs New Grocery Distribution Agreement

    Peet's Coffee & Tea Inc., a specialty coffee roaster and marketer, continues its grocery expansion in New England with the availability of its fresh, deep-roasted coffee within Stop & Shop Supermarkets, a division of Royal Ahold.
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