Marketing Tactics

One of the largest CG companies undertakes re-branding through Web site revamp

Web content syndication better educates Kodak customers and increases online traffic

Tropicana Products Inc., a division of PepsiCo Inc., is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure, a new line of 100-percent fruit juices.

In conjunction with our first annual Growth & Innovation Forum this month, our September issue also is focused on innovation.

How to bring products that satisfy shopper needs to market before the competition

General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.

SC Johnson, the $7-billion manufacturer of consumer household products, announces the U.S. launch of Glade PlugIns Scented Oil Light Show, an innovative new product enabled by a license to Color Kinetics' world-wide patent portfolio.

Consumer goods industry thought leaders define what innovation means to them and talk about priorities, external collaboration and new products