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Marketing Tactics

  • Kellogg Expands Special K Brand

    Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.

  • Most Innovative Product -- December 2006

    Nike and Apple collaborate to revolutionize the runner experience with the Nike+iPod sport kit

  • Making The List

    Last month I told you I could not believe it was fall, and now here I am thinking about winter and holidays and the New Year.

  • Food

    In 2000, Nestle USA identified the strategic opportunity to establish and maintain meaningful relationships with its end-consumers.

  • Coke Breaks Ground In Calorie-Burning Drink Category

    The Coca-Cola Company's latest calorie-burning innovation, Enviga, hit the U.S. market in the Northeast this month and will roll out nationally in January 2007.

  • Disney Launches New Food Policy

    The Walt Disney Company introduced new food guidelines for licensed foods and promotions aimed at children.

  • P&G Sheds Sure

    Procter & Gamble Co. (P&G) sold its Sure deodorant brand to Innovative Brands, the same company that bought Pert shampoo from the company earlier this year.

  • Consumer Goods Growth & Innovation Forum 2006

    Kimberly-Clark, Kraft, Hershey and Others Share Product and Process Innovation Strategies
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