Marketing Tactics

The Key to Mid- Market expansion
New research indicates that ERP consolidation is the catalyst for growth

Pepsi Leaps Over Competitors With Off-Beat Beverage

The Meow Mix Company Tackles Spend with Trade Management Tool

Eighty-four percent of consumer goods companies share the sentiment that they don't receive a fair value and acceptable return on their trade promotion investment.

Perry Ellis International Inc. (PEI) signs a multi-year agreement with the Miami Dolphins and Dolphins Stadium to promote the companys brands at games.

After taking in a recent TV spot introducing the "CarpetFlick"-- yet another addition to Procter & Gambles insanely popular line of Swiffer cleaning gizmos-- my wife and I looked at each other with what can only be described as pure, unbridled joy.

Cable TV ad revenue is set to explode, indicating that consumer goods firms are aggressively seeking out niche programming to reach consumers in new ways

National acclaim compels a small ice cream caf to find a label partner that meets small business needs