Hershey Company Sweetens Direct-to-Consumer Platform

The Hershey Company signs a multiyear agreement with GSI Commerce Inc. to provide a full-service, direct-to-consumer solution for its online gift store Hershey's Gifts

(www.hersheysgifts.com) and catalog Mauna Loa (www.maunaloa.com). Services GSI will provide to Hershey include e-commerce and order processing technologies, personalization and fulfillment of chocolate gifts, and customer care support for Web, catalog and business consumers. "Our online shopping sites provide a powerful way for consumers to connect with Hershey," says Michelle Gloeckler, vice president and general manager of The Hershey Experience. "This new partnership enables Hershey to create exciting online experiences for consumers and to further build our iconic brands by offering innovative custom and personalized gifts. With GSI's advanced Web technology and customization capabilities, Hershey's consumers will continue to receive quality service while enjoying unmatched online shopping."