Marketing Tactics

With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.

In-store televisions and other electronic media tools are transforming the consumer/brand relationship

A new era in Branding
New brand identification fasteners from Avery Dennison Retail Information Services give apparel brands and retailers an innovative new way to communicate and enhance brand identity by displaying highly visible printed brand names, retail names and logos on their products.

The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance.

Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site.

Not too long ago, coffee only came in one flavor.

Hormel's Competitive Edge Hormel Foods Corporation sinks its teeth into Interactive Edge's XP3 Suite to better analyze syndicated scan and panel data and to automate the updating of its customer business planner.

Attendees visit the exhibit floor at the National Retail Federation 93rd Annual Convention and Expo in New York City January 12, 2004.