Marketing Tactics

New Year celebrations typically come with inspirational stories of resolutions and the expectation of heartwarming endings and goals achieved.

7-Eleven Inc. announces winners of its 2006 Retailer Initiative Awards, which formally recognize those suppliers that excelled at helping 7-Eleven meet its convenience customers' changing needs through team merchandising, demandchain solutions, cost of goods, category management and contributing to creative advertising and promotional programs.

By the time you read this, academy award nominations have been announced or the announcement is only a few days away.

Findings from the Cone Holiday Trend Tracker, a nationwide poll to determine Americans' plans for charitable giving this holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause.

Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.

Nike and Apple collaborate to revolutionize the runner experience with the Nike+iPod sport kit

Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis.

Gus Barber started Barber Foods with one employee, a butcher knife and an old truck. He had a 1,000 square foot facility and delivered beef to restaurants and markets in Portland, Me.