Marketing Tactics

The Crayola brand owner draws on Siebel to brighten trade promotions.

The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors."

When it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics.

Cheez-It Gets a New Twist

New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives.

How Procter & Gamble saved one of its key brands

Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense.

Welch's hits the Web to track promotion performance