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Land O’Lakes, Inc. has selected T-Pro Solutions’ trade promotion analytics solution, expected to prioritize improvements to the productivity and performance of its trade promotion investment.

Kellogg Super Bowl Spectacular

Kellogg Company will move away from direct-store delivery of all products beginning in the second quarter.

The chocolate manufacturer is hoping the new business software will optimize production, reporting and inventory management.

The new vegetable brand is first to market with fully transparent cans from Sonoco.

Frito-Lay's Tostitos brand is building marketing momentum for the Super Bowl by introducing limited-edition packaging that presents a warning to game day snackers who have alcohol on their breath.

Skinny Cow

Nestle's Skinny Cow ice cream brand is introducing new product recipes along with new packaging.

Implementing a solution from CPGToolBox enabled the snack manufacturer to gather key business intelligence surrounding its Ridges product launch in 2016.

Kellogg Co.

Consumer goods companies such as Mars Inc., Anheuser-Busch InBev, P&G and Kellogg Co. are working with Walmart on marketing campaigns leading up to Super Bowl LI.

In a move to improve the productivity of its trade promotion investment performance, Welch’s Foods. Inc. has selected T-Pro Solutions’ trade promotion optimization solution.

A new joint venture is designed to manufacture, market and distribute better-for-you natural and organic products under various Hain Celestial brands.

Ahold USA has partnered with RangeMe in an effort to source more women-owned and minority-owned businesses; Sephora aims to reinforce its commitment to finding ground-breaking products.

Annie's Popcorn

General Mills has tailored its 2017 new-product lineup to capitalize on what the consumer packaged goods company see as "a dramatic rise in snacking around the globe as consumers adapt their eating habits to increasingly busy lifestyles."

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