Marketing Tactics

Demand-Driven Trade Promotions Management

By re-vamping its trade promotions process, Beech-Nut creates optimal visibility on the basis of demand-driven activity
NASCAR Fans Gain a New Perspective

For years race fans used scanners to listen to communications between a driver and crew during a race.
Sony Of Canada Takes Steps to Fine Tune Data Quality

Sony of Canada Ltd. deploys FirstLogic's data quality technology with SAP's solution-based connectivity to manage the cleansing of its customer databases.
Tapping Consumer Insight

A data analytics solution helps Yakult understand its consumers and plan promotions better.
A Nose for Innovation

Procter & Gamble plugs into the air care market with a noticeable, new scent
Gillette Fusion Ad Campaign Kicks off at Super Bowl XL

Procter & Gamble deemed Super Bowl XL as the perfect venue for the debut of its multi-million dollar advertising campaign for Gillette's revolutionary wet shaving systems for men.
"Blow-Away Guy" Anchors Maxell's New Ad Campaign

Maxell Corporation's classic, black-and-white "blow-away guy" image is the centerpiece of a new multi-million dollar integrated marketing campaign.
A Time to Reflect

After watching a recent NFL playoff game that had more ups and downs than a Disney World rollercoaster, it dawned on me just how fast things can change for the better or worse.

Brand Shedding: When Will It End?