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Marketing Tactics

  • Playing the Field

    A troubling problem facing the video game industry is the perpetual charge to create next generation consoles.
  • A Taste of Success

    In October 2002, at the National Association of Convenience Stores, Slim Mints Weight Loss Breath Mints nabbed 82 new customers.
  • Insight to action

    Maybe its just me, but at times it feels like the consumer goods industry is as unforgiving as a modern-day battlefield.
  • Finishing Touch

    Beech-Nut dishes up the perfect launch
  • The Pulse --September 2004

    A new product offering from Digital View Group called Viewstream delivers promotional and advertising messages directly to consumers via at-shelf video units placed at the point of purchase.
  • Editor's Note -- August 2004

    Like most "normal" three-year-olds, my daughter tends to screech like an African tree monkey the moment something rubs her the wrong way.
  • Insights -- August 2004

    Learning to embrace more than one form of trade promotions management
  • Surprise Package

    Ocean-Spray opens a new tool to improve packaging info accuracy
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