Marketing Tactics

By re-vamping its trade promotions process, Beech-Nut creates optimal visibility on the basis of demand-driven activity

For years race fans used scanners to listen to communications between a driver and crew during a race.

As of late, it seems as though a rising number of manufacturers are dumping very profitable business units in order to focus on a core group of products and get business back on track.

A data analytics solution helps Yakult understand its consumers and plan promotions better.

Procter & Gamble plugs into the air care market with a noticeable, new scent

Procter & Gamble deemed Super Bowl XL as the perfect venue for the debut of its multi-million dollar advertising campaign for Gillette's revolutionary wet shaving systems for men.

Sony of Canada Ltd. deploys FirstLogic's data quality technology with SAP's solution-based connectivity to manage the cleansing of its customer databases.

Maxell Corporation's classic, black-and-white "blow-away guy" image is the centerpiece of a new multi-million dollar integrated marketing campaign.