The Need for Shelf Examination Mastering the art of category management Slicing Into Trade Promotions For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge. Power Breakfast When the Kellogg Company brought in a new management team at the end of 2000, one of its first questions was "where is the sales force?" Mondelez Brand Markets to Millennials The new campaign is focused on resonating with Millennial consumers through the evolution of a Fuse and Twitter partnership. First Previous 387 388 389
