Marketing Tactics

The new creative marks the first time the brand has used 30-second commercials.

Green Mountain Coffee introduces its new Donut House Collection, a full line of regular, decaf and flavored coffees in K-Cup portion packs for use with Keurig Single-Cup Brewing Systems.

Pepsi-Cola North America Beverages and Ocean Spray expand their long-term U.S. sales and distribution agreement to include a broader array of single-serve juices and juice drinks.

The new mini packaging option allows consumers to better manage what they drink.

Mattel works with the Make-A-Wish organizations to grant wishes globally to children related to its American Girl, Barbie and Hot Wheels brands.

The iconic beverage brand retains the No. 1 spot on BusinessWeek and Interbrand's annual ranking for the ninth year in a row.

"Extreme Makeover: Home Edition" star Paige Hemmis helps launch the "More Power To Protect" campaign to assist communities most impacted by storm-related power outages.

Building on the success of its Select Harvest line of soups, Campbell's adds five Mediterranean-inspired soups to its portfolio.