Dr Pepper and Electronic Arts Partner for Marketing
Alarice Padilla
1/22/2010
Electronic Arts Inc. and Dr Pepper launch an innovative brand marketing program delivering custom built interactive entertainment to Dr Pepper fans. Elizabeth Harz, senior vice president of Global Media Sales for Electronic Arts, says, "Consumers get free game content and a whole new way to experience the Dr Pepper brand.
Reckitt has set its sights on accelerating artificial intelligence-powered innovation through 2027 as part of wider Fuel for Growth organizational targets.
The Estée Lauder Companies has collected 80 years’ worth of consumer data since its founding — including surveys, clinical trials, promotions, and product usage — and has now made it accessible within a generative AI ecosystem.
PepsiCo has been undergoing a six-year journey to modernize its operations, particularly in the supply chain. Now as the company nears the end of its SAP rollout in the U.S., PepsiCo talks about the benefits of an integrated infrastructure that streamlines the foods and beverage businesses.