Pop Secret's New Campaign

Alarice Padilla

1/22/2010

Diamond Foods Inc. announces that it will premier a new marketing campaign in support of the re-launch of Pop Secret premium popcorn. The integrated campaign includes six national television commercials, movie sponsorships on major cable networks and a popsecret.com Web site.

Unilever Names Fernando Fernandez CEO as Hein Schumacher Steps Down

Learn about the transition and Schumacher’s time at Unilever.

Hershey Bolsters Go-To-Market Strategy: Investments in Demand Planning, Consumer Insights, and Media

The Hershey Company is undergoing continued digital enhancements supported by an ERP implementation to better meet consumer needs.

CPGs’ Shared Vision for AI and How To Get There

It's been more than two years since the dawn of the GenAI revolution. Where does the CPG industry stand with AI? And where does it look like it’s headed?

Henkel Divests Retailer Brands Business

Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy.

Estée Lauder Creates Chief Value Chain Officer Role as Part of Leadership Reorganization

The Estée Lauder Companies is undergoing a leadership reorganization, including a new structure for its executive team to simplify operations across the business to better serve consumers, according to president and CEO Stéphane de La Faverie.