Marketing Tactics

Pampers launches a 12-part Web series called "A Parent Is Born" to chronicle one couple's emotional journey through pregnancy.

Wolfe reveals how supply network collaboration can support optimization and innovation.

The announcement in New York coincides with Think London and UKTI's North American business roadshow entitled the 'Route to 2012'.

Building on the success of its Select Harvest line of soups, Campbell's adds five Mediterranean-inspired soups to its portfolio.

Green Mountain Coffee Roasters Inc. flips the switch on its new solar array, using solar energy collected from the roof of its Waterbury, Vt. distribution center to power the facility.

Mattel continues to work with the Make-A-Wish organizations to grant wishes globally to children related to its American Girl, Barbie and Hot Wheels brands.

Sara Lee Deli launches a humorous social media campaign designed to connect with and help moms through typical, everyday dramas they face at home.

Together, the companies created a new solution expected to transform the consumer online experience.