Do More with Less: Philippe Lebard, Deloitte ConsultingIn today's tough economic environment, consumer product companies are increasingly looking for operating efficiencies to offset shrinking margins. Now more than ever, the CMO is expected to do more with less. Ocean Spray Creates a Healthy Marketing PlanTo helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform. Putting the Downturn to Good Use CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. Campbell's Consumer Insights Prompt Web Site Overhaul Catering to major shifts in consumer eating habits, the new Web site features more than 3,000 recipes and more than 500 new photos. Smart Balance to Develop Bestlife Branded Products The brand is a new venture between Smart Balance and Bob Greene, Oprah's personal trainer and creator of the Best Life healthy lifestyle program. Coca-Cola Unifies Global Juice Portfolio The company reveals a new visual identity for key brands in its extensive family of juice beverages. AMR's Tips for Winning with PLM AMR analyst Allen Johnson reveals how innovation is a core element in demand processes and PLM is the technology that can improve it. ConAgra Partners with Yahoo! A new sponsorship will lead to new ways to more deeply engage with the company's consumers. Pathmark Launches Digital Coupon Service The online paperless service is already in effect at A&P, SuperFresh, Waldbaums and The Food Emporium stores. General Mills, Microsoft Partner for Innovation The new digital, voice-activated application bridges the content and services found on the Betty Crocker Web site. First Previous 321 322 323 324 325 Next Last
