Marketing Tactics

Under the terms of the agreement, P&G will acquire Ambi Pur, a global air care brand with presence in 80 countries, as well as several toilet care products with strong presence in Western Europe and Asia.

Like its parent URL the mobile site will offer a drink recipe database, supported by the Diageo portfolio.

The company will further reduce sugar in cereals advertised to children to "single-digit" levels per serving.

The Peet's Coffee & Tea merger agreement has been terminated.

m.Aveda.com is a direct response to the rapidly growing mobile commerce industry.

What will be the breakthrough new products of next year? Experts reveal seven predictions for the global consumer packaged goods market in 2010, saying next year's new products will recreate the familiar.

To helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.