Coca-Cola Unifies Global Juice PortfolioThe company reveals a new visual identity for key brands in its extensive family of juice beverages. Smart Balance to Develop Bestlife Branded ProductsThe brand is a new venture between Smart Balance and Bob Greene, Oprah's personal trainer and creator of the Best Life healthy lifestyle program. AMR's Tips for Winning with PLM AMR analyst Allen Johnson reveals how innovation is a core element in demand processes and PLM is the technology that can improve it. ConAgra Partners with Yahoo! A new sponsorship will lead to new ways to more deeply engage with the company's consumers. Pathmark Launches Digital Coupon Service The online paperless service is already in effect at A&P, SuperFresh, Waldbaums and The Food Emporium stores. General Mills, Microsoft Partner for Innovation The new digital, voice-activated application bridges the content and services found on the Betty Crocker Web site. Interstate Bakeries Becomes Hostess Brands Hostess is well recognized, trusted and the company's best-selling brand with more than $1 billion in annual retail sales. Del Monte Consolidates Marketing Resources Del Monte Foods announces that it will reorganize all consumer promotion and shopper marketing activities. Hugo Boss Promotes Perfume Digitally The interactive gesture-control digital signs were used to promote the release of the perfume, Hugo Element. Kimberly-Clark, TerraCycle Partner to Reduce Waste K-C joins forces with upcycling firm to help educate and engage consumers while donating to local communities. First Previous 320 321 322 323 324 Next Last
