Marketing Tactics

Bold changes are expected to further the revitalization of the Liz Claiborne brand franchise.

Jaya Kumar will lead Quaker Foods & Snacks, a $2-billion operating unit of PepsiCo.

The site includes interactive tools, like blogs and Q&A areas, global brand information and coupons and special offers.

The site includes interactive tools, like blogs and Q&A areas, global brand information and coupons and special offers.

The beverage giant commits to have front-of-pack energy information on all products by the end of 2011.

Succeeding in innovation is a rare feat and that is why CGT is recognizing a handful of CG companies for excellence in innovation. Find out which companies took home this year's Most Innovative Product and Most Innovative Company awards.

It's time to stop insulating and start innovating. CGT and IBM explore the three main barriers to innovation right now and offer tips to overcome them.

A partnership with The Huffington Post exposes PUMA to more than 22.5 million unique monthly visitors.