Marketing Tactics

With the threat of H1N1 looming, Lysol launches the Healthier Habits Rewards Program, an initiative to educate families on healthy hygiene routines.

In the current economic climate, innovation is power. Top consumer goods executives recently gathered to gain insight into driving innovation and sparking creativity. Watch behind the scenes video coverage of the meeting here.

The new name was selected after a rigorous process that included linguistic review across twenty-four countries and six continents.

Customers can now shop online for thousands of health and beauty products - including diapers, vitamins and more - for home delivery.

Williams defeats Tampax's Mother Nature character, who tries to deliver her "monthly gift" in an unsuccessful attempt to throw Williams off her game - on and off the tennis court.

Mattel works with the Make-A-Wish organizations to grant wishes globally to children related to its American Girl, Barbie and Hot Wheels brands.

Today, we are in the middle of dramatic marketplace shifts. Find out how Apple and others have been able to change with or even ahead of marketplaces by following these four steps.

This new facility will serve as the company's European Center of Expertise for Biscuits, focusing on innovation and new product development for many of Europe's biscuit brands.