Sara Lee Commits to Reduce Salt in its Products
Sara Lee Corp. announces that it is committed to reducing salt an average of 20 percent over the next five years across its key categories of fresh bread, hot dogs, lunchmeat, breakfast foods and cooked sausage. This initiative will encompass Sara Lee's top food brands, including Jimmy Dean, Ball Park, Hillshire Farm and Sara Lee. The effort builds on the salt reduction the company has already accomplished, which includes the launch of a line of lower-sodium lunchmeats earlier this year and sodium-reduced options of fresh bread products.
"This is in line with our broader wellness and nutrition strategy, which focuses on increasing the presence of positives, such as whole grains and lean protein. At the same time, we are reducing the amount of certain less desirable ingredients, such as trans fats and salt," says CJ Fraleigh, executive vice president and chief executive officer, Sara Lee North American Retail and Foodservice. "We are excited to respond to consumers' requests for lower-salt options, and plan to continue to provide great-tasting Sara Lee foods that they have come to know and love, but now with less salt."
"This is in line with our broader wellness and nutrition strategy, which focuses on increasing the presence of positives, such as whole grains and lean protein. At the same time, we are reducing the amount of certain less desirable ingredients, such as trans fats and salt," says CJ Fraleigh, executive vice president and chief executive officer, Sara Lee North American Retail and Foodservice. "We are excited to respond to consumers' requests for lower-salt options, and plan to continue to provide great-tasting Sara Lee foods that they have come to know and love, but now with less salt."
