Pulse: Hanes' Online Virtual Sock Drive Ties Social Networkers
Alarice Padilla
1/22/2010
Hanes announced that it has donated 100,000 pair of socks to the less fortunate this holiday season through the United Way -- Hanes donated one pair of real socks for every virtual pair of socks that social networkers sent to friends via Facebook.
Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends.