Marketing Tactics

A new sponsorship will lead to new ways to more deeply engage with the company's consumers.

The online paperless service is already in effect at A&P, SuperFresh, Waldbaums and The Food Emporium stores.

The new digital, voice-activated application bridges the content and services found on the Betty Crocker Web site.

Hostess is well recognized, trusted and the company's best-selling brand with more than $1 billion in annual retail sales.

Del Monte Foods announces that it will reorganize all consumer promotion and shopper marketing activities.

The interactive gesture-control digital signs were used to promote the release of the perfume, Hugo Element.

K-C joins forces with upcycling firm to help educate and engage consumers while donating to local communities.

Combining research and an understanding of how kids play along with how consumers shop online, MattelShop.com is designed to be easy and intuitive for every shopper.