Marketing Tactics

Horacio Trevino will lead the agency's client-facing operations.

No consumer goods startup better exemplifies the new marketplace.

Acquisition of five-year-old "ankle biter" Walker & Company further underscores the disruption that the digital age has wreaked on the men's grooming category.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: digital image production tool EverThread.

In a partnership with the Wildlife Conservation Society, Yowie Group is using a mobile app and website to educate kids about endangered species.

On-pack QR codes at Denver-area King Soopers and City Market stores will let shoppers track the “sea to pan” journey of every fish.

The exclusive joint platform enlists musicians and athletes to inspire consumers to make a difference in the world.

An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers."