Marketing Tactics

The 8-year-old brand creates products for multicultural and melanin-rich skin types and tones.

Procter & Gamble shined a spotlight on its official sponsorship of the National Football League's 2019 Super Bowl in its February edition of brandSaver.

The five-store pilot will employ the "SmartAisle" system from The Mars Agency to help shoppers select the best whiskey for their needs.

The "Loop" e-commerce platform will let consumers order products from P&G, Nestlé and other top CPGs that will be shipped in reusable containers to be picked back up after usage.

The alternative online retailer is expanding its reach to include baby and pet products at slightly higher price points than its original model.

Albertsons-owned meal kit company Plated and New York City-based beauty subscription service Birchbox recently staged an Instagram giveaway cross-promoting categories both companies serve up: facial care and food.

The supermarket operator's meal kit company joined with the beauty subscription service to stage an Instagram giveaway cross-promoting their respective offerings.

The company's barcode has been selected as an approved digital disclosure method for products and packaging containing GMOs.