Marketing Tactics

Mounted to the top of a robotic vacuum, the beer brand’s ‘bot delivers snacks and beverages directly to party guests. (It also cleans up the crumbs.)

Quotient promoted two of its senior leaders, Chad Summe and Jason Young.

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.

The platform is designed to efficiently grow sales through data science, media delivery and measurement.

Ahold Delhaize USA's Peapod Digital Labs has launched a new digital media service called Peapod Digital Labs Media Partnerships, powered by Quotient Technology.

EnsembleIQ has announced the launch of a new webinar series, "2018’s Disruptive Trends in Retail," which offers a thorough look at nine trends radically influencing the purchase decisions of today’s shoppers.