Mobile Marketing

AB InBev Implements Free Delivery Platform to Help Keep Small Retailers Open
To help keep small retailers open in Latin America during the spread of COVID-19, AB InBev has developed a free online delivery platform so they can offer home delivery of essential consumer goods.
3 Ways the COVID-19 Crisis Can Bring E-commerce Opportunities to Consumer Goods
What was going to happen for consumer gods e-commerce in 5-10 years just happened in the last six weeks, and it looks like it's not going back.

Nestle, Danone, Honest Company Among Coalition Teaming for Earth Day

Mobile rewards and payments provider Ibotta is teaming with consumer goods companies to raise awareness of paper waste.
New Partnership Meshes Digital Promotion Platform with Performance-Based Content

Inmar Intelligence has teamed with mobile payments and rewards platform Ibotta, making Ibotta the first content technology Platform Accelerator in Inmar’s Innovator Ecosystem.
Alexa Will Return to Butterball’s Thanksgiving Roster in 2020

A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens.
Tip of the Spear Technology: AD Persistence

CGT looks at emerging technologies. This week: AD Persistence's digital advertising protocol.
Former Eyeview Sales VP to Lead Aki’s New CPG Division

Marketing tech provider Aki Technologies has developed its first division dedicated solely to consumer packaged goods.
Digital Shopper Engagement Solutions Guide 2020

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.
Jagermeister Summons 'Darke Spirits' in AR Campaign

The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.
Modelo Brings Day of the Dead Mural to Life via AR

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

AB InBev Implements Free Delivery Platform to Help Keep Small Retailers Open

3 Ways the COVID-19 Crisis Can Bring E-commerce Opportunities to Consumer Goods

Nestle, Danone, Honest Company Among Coalition Teaming for Earth Day

New Partnership Meshes Digital Promotion Platform with Performance-Based Content

Alexa Will Return to Butterball’s Thanksgiving Roster in 2020

Tip of the Spear Technology: AD Persistence

Former Eyeview Sales VP to Lead Aki’s New CPG Division

Digital Shopper Engagement Solutions Guide 2020

Jagermeister Summons 'Darke Spirits' in AR Campaign

Modelo Brings Day of the Dead Mural to Life via AR