Mobile Marketing

Inmar Intelligence has teamed with mobile payments and rewards platform Ibotta, making Ibotta the first content technology Platform Accelerator in Inmar’s Innovator Ecosystem.

A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens.

CGT looks at emerging technologies. This week: AD Persistence's digital advertising protocol.

Marketing tech provider Aki Technologies has developed its first division dedicated solely to consumer packaged goods.

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today?