Mobile Marketing

Marketing tech provider Aki Technologies has developed its first division dedicated solely to consumer packaged goods.

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

The German liqueur brand has teamed with location data provider Foursquare to run a Halloween-themed campaign that lets mobile users see "Darke Spirits" in augmented reality.

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today? 

The beer brand recently teamed with Vatom Labs to launch a mobile, blockchain-enabled trivia game.

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists.