CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics.
The paper towel brand is tying in to NCAA Tournament hype by joining forces with BuzzFeed’s social food platform for a themed video marketing campaign.
Costco found an unlikely friend in prestige beauty while seeking to make up lost ground in e-commerce, appeal to younger, more diverse shoppers and provide more quality to its members.
April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.
Giant Eagle and Quotient Technology have launched Giant Eagle Advantage Media, a digital media platform that allows CPG brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.
The supermarket chain is one of the latest retailers to jump on the beauty box trend with the launch of its first curated collection of sample-sized products.
