Digital Marketing

Sister publication RIS News takes a quick look at 10 retail startups that are making their mark on the industry and disrupting their respective market segments.

Horacio Trevino will lead the agency's client-facing operations.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

No consumer goods startup better exemplifies the new marketplace.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: digital image production tool EverThread.

In a partnership with the Wildlife Conservation Society, Yowie Group is using a mobile app and website to educate kids about endangered species.

On-pack QR codes at Denver-area King Soopers and City Market stores will let shoppers track the “sea to pan” journey of every fish.

An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers."