Coupons/ Rebates/ Pricing

Exactly one-third of consumer goods marketers view retailer websites as the most important touch point in their digital marketing strategy, according to the "Shopper Marketing Trends Report 2017."

Nestle's Skinny Cow ice cream brand is introducing new product recipes along with new packaging.

Scanning logos on packets, POS and TV spots provides recipe hacks with content, coupons

Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology.

Best Buy teamed with Microsoft Corp. this holiday season to stock an exclusive blue-colored SKU of the manufacturer's new Xbox One wireless video game controller.

CFO Jon Moeller has argued that growing the business by significantly increasing promotion spending would be a pyrrhic victory.

Regardless of ongoing speculation about the death of print media, the 2016 RedPlum Purse String Survey revealed once again that the use of print coupons is strong.

Consumer spending is predicted to reach the highest level since the Great Recession, and the clear winners will likely be the major dot com destinations, including leading brand web sites.