Coupons/ Rebates/ Pricing

Mondelez International has sold Betabox, LLC to VaynerMedia as part of its Mobile Futures initiative to create and incubate new mobile ventures in 90 days.

Early reports predict a slow kickoff to the holiday shopping season could bring an estimated 11% drop in sales year over year. Despite gains in online traffic and sales, overall sales were soft this Thanksgiving as the average shopper spent 6.4% less over the long weekend.

Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers.

The company unveils its newest cinnamon-infused whiskey with a collection of ultimate "shot rituals" to help set the night on fire.

After a 12-year hiatus, a Facebook consumer movement forces the SURGE brand to return, now available exclusively on Amazon.com.

As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.

Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.