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Kraft Foods Group introduces a new device that syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon when the rooster crows.

Born out of the Mobile Futures initiative, Prankstr and Betabox are expected to spark an entrepreneurial culture within the company.

MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.

The Original Lite Can features the high quality ingredients and the unique brewing process.

Astra Sweets Frisia brand uses mobile surveys taken on consumers smartphones and tablets as part of an on-pack promotion, collecting first-hand feedback and images at the time of experience.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

It's no secret that consumer programs aimed at the digital shopper represent a huge opportunity for brands to engage consumers and improve marketing efficiencies. That's one reason why Kellogg Company recently enhanced its consumer loyalty program.

A new social media engagement program scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use.