Coupons/ Rebates/ Pricing

As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.

Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.

More than 25 food and beverage manufacturers are partnering with Engage3, a retail intelligence and digital marketing solution provider, to offer consumers a new shopping experience.

This cleaning season, for the first time ever, consumers can experience the cleaning power of Tide both in and out of the laundry room.

Kraft Foods Group introduces a new device that syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon when the rooster crows.

Born out of the Mobile Futures initiative, Prankstr and Betabox are expected to spark an entrepreneurial culture within the company.

MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.