For more than 30 years, trade promotions have been the "currency of the realm"; the way to get new items on shelves, to encourage retailers to advertise and display existing products and to fund price reductions. Over that same period, the industry has spent millions on improving the efficiency and effectiveness of these investments. While that remains important, we dont see trade promotion optimization as the answer. What we need is a new currency.
A recent Huggies marketing program realized a whopping 56 percent click-through and 55 percent e-mail open rate, which drove 630,000 visitors to Huggies' site. Social referrals amplified the campaign reach by about 700 percent, proving that consumers today seek advice from friends and peers for product insights and deals, before making purchase decisions.
The new Goodies Co. box, created by @WalmartLabs, underscores Walmarts commitment to e-commerce and its use of social innovations to create new offerings for consumers.
As consumers continue to relieve their pent-up demand that lingered from the recession, almost every Halloween category will benefit, with revenue for the decorations segment anticipated to grow the fastest.
This year, the retailer introduced a rewards-based credit card that allows customers to earn rewards across all three of its retail brands; for every $200 spent, shoppers will receive a $10 reward that can be used at any of the three brands.
The new consumer-friendly packaging redesign features an ergonomic shape with an easy-open flip top lid and the same great-tasting flavor and aroma of Folgers Instant Coffee Crystals inside.
Miller Lite is partnering with the Dallas Cowboys and the Adelante! U.S. Education Leadership Fund to launch the Scoring for Education program for the second consecutive year.
