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Consumers are no longer consuming information in a vacuum, but from multiple channels, and oftentimes, simultaneously, making it more difficult to reach and engage them in a meaningful way. Read on to learn how to use what you know about your consumers to develop the right cross-channel marketing strategy.

A new report identifies significant findings that can affect the way retailers and consumer good companies influence what consumers buy and where they buy it. Find out why the youth market is no longer retail's golden ticket, branded products are under threat and six-figure incomes are struggling.

Clorox's Green Works brand partners with Alice.com to offer the industry's first-of-its-kind flash sale on Facebook.

The makers of Centrum multivitamins announce the launch of its new web site that provides tools and personalized information to make confident nutritional and lifestyle choices.

Breathable Foods introduced its new AeroShot Pure Energy product to the marketplace with help from Affinnova.

The value of mobile retail marketing will reach $15 billion globally by 2012 as digital ad spendmoves to mobile and mobile coupons gain acceptance, according to a new report from Juniper Research. This is a growth of 50 percent over 2011.

Groupon Rewards completes the company's suite of marketing services for local businesses, adding a retention solution to the existing customer acquisition and yield management offerings. ?

The Energizer Personal Care brand partners with three top social media influencers; each will play a unique role in relating to fans via social media outlets and networks.