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Coupons/ Rebates/ Pricing

  • Is Groupon Bad for Business?

    Do deal-a-day sites like Groupon really bring in bigger profits? The Retail Doctor Bob Phibbs says "no" based on numerous case studies from retailers who have lost money from investments in coupon sites.
  • CPG Coupon Offers Reach All-Time High

    In 2010, marketers distributed 332 billion CPG coupons, the largest single-year distribution quantity ever recorded in the United States. A new report sheds light on distribution and redemption trends.
  • General Mills Offers Groupon Deals

    General Mills is the first large consumer products company to test the waters with the popular daily-deal Web site. Early results are promising.
  • Rise of Social Commerce: Lora Cecere, Altimeter Group

    The rise of social commerce gives mid-market companies a new opportunity to build a relationship directly with the shopper and manage the long tail of the supply chain more easily.These five success factors raise the odds of success.
  • Shopper Study Reveals Top Consumer Trends

    More than 63,000 American shoppers expose their eating, shopping and beauty habits in North America's largest shopper study. Click here for trends in mobile shopping, word of mouth and private label. Plus, the study honors 42 consumer goods innovations with Best New Product Awards.
  • Clorox Steps Up Product Ingredient Program

    Clorox is the first in the industry to provide consumers with more robust information on its preservatives, dyes and fragrances.
  • A Green Old Orchard

    The juice features a proprietary blend of Truvia brand natural sweetener and a hint of natural sugar.
  • Alice.com Presents F-Commerce: Facebook Storefronts

    Alice.com rolls out Facebook Storefronts to its more than 350 CPG manufacturer customers including Annies Homegrown, Summit Brands and Replenish.
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