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Eighty-four percent of consumer goods companies share the sentiment that they don't receive a fair value and acceptable return on their trade promotion investment.

Cable TV ad revenue is set to explode, indicating that consumer goods firms are aggressively seeking out niche programming to reach consumers in new ways

ConAgra Foods drives effective pricing and promotions with flexible CRM tools

By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.

For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge.