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Spreading The Wealth
ConAgra Foods drives effective pricing and promotions with flexible CRM tools
Insights -- May 2005
By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

Insights -- February 2005

With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.
Slicing Into Trade Promotions

For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge.

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