Coupons/ Rebates/ Pricing

While most consumers initially respond to mobile phone marketing in a negative manner, an ABI Research study shows that those who offer incentives are more likely to succeed.

A new study uncovers how different demographic groups will change their shopping habits to accommodate tighter budgets.

Higher gas and food prices will have an affect on where consumers do their back-to-school shopping this season.

The fine mist formula aims to deliver all-in-one freshness benefit, eliminating odors in fabrics and air.

A new report shows significant levels of consumers combining shopping trips, eating out less and staying home more.

June 17, 2008 - Find out how the trend of rising prices has, and will, affect the consumer goods industry in an unpredictable economy.

Capri Sun becomes part of the Kraft Foods Sensible Solution product line with 25 percent less sugar in its juices.

Featured Kraft Foods brands, including Nabisco 100 Calorie Packs, CornNuts and Lunchables, will be served at Six Flags theme parks after finalizing an alliance.