Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.
The As Seen On TV crowdfunding platform will allow inventors to make their pitch to the world, and give consumers early access to innovative new products.
If they try it, they'll buy it. That's the message the U.S. Postal Service is sending to consumer packaged goods companies and other marketers with its new mail promotion. Find out more details about this new initiative, including how it hopes to re-invigorate product sampling.
A new survey finds concessions and payroll tax to be economic "speed bumps" for retailers and suppliers in the Spring of 2013. While the results may seem daunting, their predictions do show a few glimmers of hope.
In addition to driving loyalty, The Kellogg Company is now able to make data-driven marketing decisions regarding national promotions, retail-specific offers and brand promotions.
