If they try it, they'll buy it. That's the message the U.S. Postal Service is sending to consumer packaged goods companies and other marketers with its new mail promotion. Find out more details about this new initiative, including how it hopes to re-invigorate product sampling.
A new survey finds concessions and payroll tax to be economic "speed bumps" for retailers and suppliers in the Spring of 2013. While the results may seem daunting, their predictions do show a few glimmers of hope.
In addition to driving loyalty, The Kellogg Company is now able to make data-driven marketing decisions regarding national promotions, retail-specific offers and brand promotions.
In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations.
A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit.
Contrary to the usual strategies of many top retailers, a new study reveals that consumers are often put off by promises of lowest prices. Read on to find out the significant implications that this research has for retailers and manufacturers.
