Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.
Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.
