Coupons/ Rebates/ Pricing

A new Diet Pepsi has hit shelves this summer. Answering consumer demand, the diet soda is sweetened with a blend of sucralose instead of aspartame.

A digital engagement solution that seeks to maximize trial response may turn anonymous samplers into known consumers.

Between June and July, Mondelez's promos got a 220 percent boost in awareness, and engagement went up 88 percent, according to Adweek, thanks to e-commerce-enabled ads.

Miller Lite is showcasing Latin music artists by extending the Conciertos Originales music series to Miami. The free-ticketed concert experience will feature J Alvarez and Chino y Nacho.

Sabra Introduces Roasted Red Pepper in a new 2-oz snack size Single Serve package.

New technology links Kellogg's Family Rewards with U.S. retailer frequent shopper cards; No more codes

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.