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RevTrax, New York, has launched a digital engagement solution called Sampling Insights that is designed to turn an in-store, offline transaction into a digital one.

A new Diet Pepsi has hit shelves this summer. Answering consumer demand, the diet soda is sweetened with a blend of sucralose instead of aspartame.

Between June and July, Mondelez's promos got a 220 percent boost in awareness, and engagement went up 88 percent, according to Adweek, thanks to e-commerce-enabled ads.

A digital engagement solution that seeks to maximize trial response may turn anonymous samplers into known consumers.

Miller Lite is showcasing Latin music artists by extending the Conciertos Originales music series to Miami. The free-ticketed concert experience will feature J Alvarez and Chino y Nacho.

Sabra Introduces Roasted Red Pepper in a new 2-oz snack size Single Serve package.

New technology links Kellogg's Family Rewards with U.S. retailer frequent shopper cards; No more codes

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.