Cause Marketing/ Community Programs

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like this community aid platform from CrowdRelief.

The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates.

The Power of She aka “Fearless Girl” campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie trophy (best in show) on May 31 at the 2018 North American Effie Awards Gala in New York.

Release of an educational VR experience examining the plight of bees coincides with the introduction of a new Honey Salted Caramel Almond flavor.

The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.

The still-growing "yogurt-plus" brand is celebrating its 10th anniversary with a new visual identity, wordmark, packaging design and regional product rollout.

The retailer partnered with the Teal Pumpkin Project, a nonprofit initiative from Food Allergy Research and Education (FARE), to encourage consumers to stock non-food items for trick-or-treaters with allergies.

A newly formed retail partnership will offer Leesa mattresses through Williams-Sonoma's West Elm chain.