Consumer spending is predicted to reach the highest level since the Great Recession, and the clear winners will likely be the major dot com destinations, including leading brand web sites.
The brand's decision to go with a first-ever male model, 17-year-old makeup artist and social media star James Charles, is being called genius Gen Z marketing.
The goal is to overhaul its product portfolio by offering healthier food and beverage choices, reduce its environmental impact and empower people around the world.
