Cause Marketing/ Community Programs

General Mills announces its 150th birthday with plans for a year-long celebration. Delve into the impact General Mills has had on a century and a half of food around the world.

Under Armour announces a global partnership with actor, producer Dwayne The Rock Johnson on content creation and promotions.

PepsiCo and DIRECTV join forces to match customers' excitement leading up to Super Bowl 50, including exclusive entertainment opportunities and an immersive social media experience.

Through a new partnership with EDF Renewable Energy, Procter & Gamble announces plans to meet its electricity demands by using 100 percent wind power to make its fabric and home care brands.

The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.

Seafood company Gorton's announces a commitment to simplify ingredients for all of the brand's items by the end of 2017. Find out how else the list of ingredients will change.

Have you ever wanted to be on a game show? Well, members of the consumer goods (CG) community had the chance! Just like the famous Family Feud game show, during the 17th annual Consumer Goods Business & Technology Leadership Conference, attendees had the opportunity to be part of a "family" to compete and win on pop culture questions. So, who won bragging rights during the charity event debut? Read on to find out!

Pepsi and Coke are setting aside their differences to support veterans in a video spot.