Cause Marketing/ Community Programs

Global consumer goods food companies, including Mars, General Mills, Unilever, Kellogg Company, and Nestl USA, have united on climate action releasing a joint letter to call on U.S. and world leaders to act swiftly and decisively. Find out what additional sustainability moves these companies are making.

In 2007 , The Coca-Cola Company and its global bottling partners set a goal to return to communities and nature an amount of water equal to what the company uses in its finished beverages and their production. Today they are on track to meet their 2020 water replenishment goal by the end of 2015, five years ahead of schedule. Find out how the system is balancing the equivalent of an estimated 94 percent of the water used in its finished beverages.

ROAR Beverages has partnered with professional football player Odell Beckham Jr., who will serve as ROAR's national spokesperson and will be featured in the brand's first-ever national advertising campaign.

An inaugural campaign from The Kraft Heinz Company engages a passionate hockey community to help spread brand awareness.

CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.

Launched in November of 2013, Unilever Project Sunlight is a long-term initiative designed to bring Unilever's purpose to life and inspire Americans to take small actions that add up to a big difference. Through the use of the powerful nature of film, Unilever has been able to tackle social issues to help spread awareness of its many recent campaigns, including its latest called The Hunger Project.

CGT's Editors give you a sneak peek into the trends and topics discussed in this month's issue.

The collaboration between the CPG and retailer, aims to engage consumers with the brands they know, while empowering them to make a difference through a sustainable international development model.