Catching Up with Michael Ferrara, SVP, Marketing, Coty Beauty U.S. CGT executive editor Kara Romanow catches up with Michael Ferrara and gets his perspective on good category management, how to reinvent the shopper environment and some best practices for managing acquisitions. Coca-Cola Program Encourages Olympic SpiritLong before the first medals are awarded in August, Coca-Cola willbuild excitement for the Olympic Games with the launch of anOlympic-themed program in the United States. Microsoft Unveils NewLifeCam Microsoft's LifeCam VX-5000, LifeCam VX-500 and LifeChat LX-2000 aim todeliver new features and better performance at affordable prices. Kraft Adds Chocolate and Pizza to Healthy Menu New food favorites are added to South Beach Living foods from the Kraft line up. Fergie Lands Shoe Deal Brown Shoe Footwear developed by Fergie is expected to be available to consumers for spring 2009 season. Coke Bottler to Distribute New Energy Drink A new energy drink from Coke Consolidated and Boo Koo Holdings Inc. will initially be available in more than 2,000 convenience stores. Bud Light and NHL Renew Marketing Agreement Anheuser-Busch Inc.'s Bud Light remains the official beer of the NHL through the 2010 and 2011 seasons. Marketing in a Web 2.0 World, Part 2 The changing ways that end-users use the Web today create both marketing challenges and opportunities for B2B and B2C companies. Tyson Pulls 'No Antibiotics' Ads and Labels Tyson says it will "voluntarily withdraw" ads and labels claiming poultry without antibiotics to avoid misleading consumers. Altria Looks to Grow Non-Cigarette Tobacco Business Altria Group tells shareholders it seeks to grow non-cigarette tobacco business based on consumer insights. First Previous 356 357 358 359 360 Next Last
