Marketing Tactics

LEGO Brick Turns 50

The LEGO brick celebrated its 50th birthday in January 2008.
Leapfrog Re-Invents the Learn-To-Read Category

LeapFrog Enterprises Inc. is re-inventing its learnto- read category with the with the Tag Reading System, which combines an optical positioning system and audio software with LeapFrog School's proven reading methodology.
Kent St. Vrain of Paxonix on Packaging Innovation

Time and technology critical for successful brand impact.
The New, The Old, and The Dented

Here it is, time to talk about new things and I feel so old.
Nick Handrinos of Deloitte on Shopper Marketing

Ready or not, it is here to stay
Wakefern Shopping Carts Enter Digital Age

Wakefern Food Corporation, MediaCart Holdings and Microsoft Corp. recently revealed details of a nine-month, next-generation computerized shopping cart pilot for potential rollout to all ShopRite stores.
The Art of Innovation

Crayola colors outside the lines
Baskin-Robbins and Hershey's Concoct New Ice Cream Treats

Baskin-Robbins teams up with The Hershey Company to create 13 candy-infused ice cream concoctions.

Foodtown Implements Program to Guide Dietary Needs