Marketing Tactics

Whether it's helping people or helping the planet, PepsiCo is using its marketing ability to do both.

Throughout the school year, teachers and students will collect empty glue bottles and glue sticks nationwide for the Elmer's Glue Crew recycling program.

Frito-Lay answers the number one consumer request by creating Pinch of Salt, a line of snack chips with 30 percent to 50 percent less sodium.

Featured Kraft Foods brands, including Nabisco 100 Calorie Packs, CornNuts and Lunchables, will be served at Six Flags theme parks after finalizing an alliance.

After the success for the re-release of the 1899 Coca-Cola bottle during the 2007 holiday season, the 1906 "Diamond Label" bottle is recreated and will hit shelves this week.

Launching the first-ever vented can, Coors Light proclaims April 15 "National Venting Day" in conjunction with tax season.

Nielsen merger expands its television and internet analytics service offerings for consumer insights.

Four-time World Beer Cup gold award winner, Miller Lite receives a new signature look.