Kraft Foods and Six Flags Form Marketing Partnership
Six Flags Inc. reveals a multi-brand partnership with Kraft Foods Inc., highlighting selected brands including Nabisco 100 Calorie Packs, CornNuts and Lunchables Lunch Combinations. The companies will collaborate on co-branded marketing initiatives designed to increase attendance at Six Flags and drive product purchase for the Kraft brands. These programs will activate consumers through multiple platforms, including in-park, on grocers' shelves and through traditional and digital media. Among the partnership initiatives:
-- National on-pack promotion in grocery stores with Lunchables that will feature a free kid ticket offer
-- Nabisco 100 Calorie Packs Oreo Thin Crisps will be a Six Flags Kids Meal featured dessert item, offering guests a "better-for-you" snack option
-- CornNuts will be a presenting sponsor of the 2008 Six Flags Festival Latino Events, which will run at six parks throughout the
"This partnership ushers in another highly recognizable brand into the Six Flags Media Networks, a proven media solution to reach consumers in the increasingly fragmented environment marketers operate in today," says David McKillips, vice president of corporate alliance for Six Flags.