Marketing Tactics

Kraft Foods Inc. reformulates several of its Kool-Aid drinks and launches a new Kool-Aid water beverage to revitalize the brand and bring it more in line with Kraft's nutritional guidelines.

Reinaldo Padua is named assistant vice president of Hispanic marketing for Coca-Cola.

Miller Lite announces a fundraiser as part of its summer-long Harley-Davidson 105th anniversary celebration promotion.

P&G announces organizational changes in various departments.

After a deadly earthquake hit the Sichuan Province of China on May 12, 2008, many consumer goods companies supported the relief efforts through the Red Cross, which are currently still underway.

A recently completed acquisition expands Nielsen's TV and internet analytics services.

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

Nike works with Chinese athletes and the Chinese Olympic Committee to create 22 of the 28 sport federation uniforms.