Marketing Tactics

The Wm. Wrigley Jr. Company is giving its Extra and Wrigley's brands -Juicy Fruit, Doublemint, Big Red, Winterfresh and Wrigley's Spearmint -a new look with the introduction of Slim Pack, a 15-stick envelopepackage that is expected to be more durable and portable for today'sconsumers.

Hallmark Cards Inc., a company in the gift wrap industry for 91 years, introduces its newest innovation: Adhesive Gift Wrap.

Whether it's helping people or helping the planet, PepsiCo is using its marketing ability to do both.

A new report shows the impact of fluctuating gas prices on consumer shopping and buying behavior. Read on to find out this inflation is affecting consumers, and what is expected to come for consumers and the industry in the future.

Sunny Garga, president, Business and Consumer Insights Information Resources Inc. shares his perspective on the current state of analytics as well as future trends.

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

Throughout the school year, teachers and students will collect empty glue bottles and glue sticks nationwide for the Elmer's Glue Crew recycling program.

Frito-Lay answers the number one consumer request by creating Pinch of Salt, a line of snack chips with 30 percent to 50 percent less sodium.