Marketing Tactics

Tropicana Products Inc., a division of PepsiCo Inc., unveils TropicanaPure Valencia 100 percent orange juice, a national first from thiscompany.

Capri Sun becomes part of the Kraft Foods Sensible Solution product line with 25 percent less sugar in its juices.

PepsiCo and The Pepsi Bottling Group agree to jointly acquire a 75.53percent stake in Russia's leading branded juice company, JSCLebedyansky, excluding the company's baby food and mineral waterbusiness, for $ 1.4 billion.

Sony Computer Entertainment America (SCEA) announces that the next system software update for Playstation3 (PS3)

The Wm. Wrigley Jr. Company is giving its Extra and Wrigley's brands -Juicy Fruit, Doublemint, Big Red, Winterfresh and Wrigley's Spearmint -a new look with the introduction of Slim Pack, a 15-stick envelopepackage that is expected to be more durable and portable for today'sconsumers.

Hallmark Cards Inc., a company in the gift wrap industry for 91 years, introduces its newest innovation: Adhesive Gift Wrap.

As soon as a prediction of a cold Arctic air mass and snow hits the news, the buying begins. Read on to find out how Campbell Soup Company arms itself with the knowledge to prepare for whatever Mother Nature has in store.

A new report shows the impact of fluctuating gas prices on consumer shopping and buying behavior. Read on to find out this inflation is affecting consumers, and what is expected to come for consumers and the industry in the future.