Marketing Tactics

It's been a year of changes -- up and down.

Johnson & Johnson creates an entirely new product category.

To offer better consumer experience, stronger shelf presence, enhanced economics and a reduced impact on the environment, MeadWestvaco Corporation enters into a licensing agreement for Natralock security packaging products with Packaging Graphics LLC, a division of The MATLET Group.

According to the Associated Press, The R.J. Reynolds Tobacco Co. will not advertise its brands in newspapers or consumer magazines next year.

Pathmark and Giant Foods stores use Web-based grocery software by Grocery Shopping Network (GSN).

Converse Inc. and Target Corporation reach an innovative partnership agreement to offer One Star vintage-inspired sport lifestyle apparel and footwear, available exclusively at Target stores nationwide beginning in February 2008.

Callaway Golf, the golf equipment designer, uses WebCollage's service to integrate product marketing content from its Web site to its retail partner Web sites.

Energizer Holdings' Schick business is donating 640,000 razors to the USO throughout the year.