Marketing Tactics

Brands will now be able to drive featured placement and increase sales on consumer packaged goods (CPG) retailers Instacart, FreshDirect and Drugstore.com as new partnerships expand closed-loop advertising for Grocery and Health & Beauty brands.

Kellogg's U.S.'s Kashi Company has acquired Pure Organic, manufacturers of The Pure Bar line of organic vegan snack bars.

The 2016 Path to Purchase Expo will bring retail and shopper marketing professionals together this September, with more than 3,500 attendees and keynote speakers from Walgreens, Walmart and Coca-Cola.

Revlon Inc. has agreed to buy rival Elizabeth Arden Inc. in a $420 million all-cash deal.