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Marketing Tactics

  • Positivity is Beautiful

    Dove and Twitter launch a new tech tool to analyze tweets.
  • GMO Labeling a Go

    General Mills, Mars, ConAgra and Kellogg's will start labeling GMOs on products nationwide.
  • Beneath the Surface

    CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Goose on the Loose

    Vodka brand GREY GOOSE will launch a global, consumer experiential campaign entitled GREY GOOSE Boulangerie Bleue in May 2016.
  • Snack Attack

    From pretzels to cookies, Snyder's-Lance, Inc. is debuting new snack products across several brands.
  • Kingsford Charcoal is Always in Season

    Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season.
  • Nestle To Lower Sodium

    The company accelerates sodium reduction efforts as it calls on the U.S. FDA to issue new voluntary targets.
  • Clorox Brings In New Agency Partners

    After Clorox and DDB separate, the company has found two new creative agencies to further its digital transformation.
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