Marketing Tactics

Solution Provider News: March 2016
Perception Research Services, Teaneck, New Jersey, has merged with fellow research agency In Vivo BVA, Paris.
24 Product Content Hacks to Improve Conversions
Do you want to improve organic search results and customer engagement, while boosting conversions and avoiding reliance on price-matching? Then you must check out these 24 product content hacks that are easy, quick, practical tips to improve the online shopping experience.

Staples Offers TerraCycle's Zero-Waste Recycling Program

TerraCycles Zero Waste Boxes are now listed on Staples.com website, meaning customers have the opportunity to recycle more household and office waste.
Pfizer Consumer Healthcare Partners with Galvanize to Launch Health and Wellness Innovation Program

Galvanize and Pfizer Consumer Healthcare (PCH) announce a joint health and wellness innovation program that will enable up to ten startup companies to access Galvanize's network of technical talent and investors.
Campbell Soup Company Appoints SVP, Chief Marketing and Commercial Officer

Who will be responsible for all aspects of marketing and consumer connection across the Americas Simple Meals & Beverages divisions $4 billion portfolio of brands?
General Mills Celebrates 150 Years

General Mills announces its 150th birthday with plans for a year-long celebration. Delve into the impact General Mills has had on a century and a half of food around the world.
TOMY Commemorates 20 Years of Pokemon

Pokmon celebrates 20 years since the first video games launched in Japan for the Game Boy system. To celebrate, TOMY will release one retailer-exclusive Mythical Pokmon each month.
Coca-Cola India Launches RTD Flavored Milk

Explore Coca-Cola India's new flavored milk offering and the company's plans to roll it out across the country.
Manufacturing Growth: Top 5 Trends for CPGs in 2016

From growth in omnichannel retailing to a relentless focus on cost efficiency, consumer packaged goods companies (CPGs) should expect big changes in 2016. Find out the five key trends CPGs should expect in 2016.
Mars to Remove Artificial Colors

Mars, Incorporated sets a five year goal to remove all artificial colors from its human food products.

Solution Provider News: March 2016

24 Product Content Hacks to Improve Conversions

Staples Offers TerraCycle's Zero-Waste Recycling Program

Pfizer Consumer Healthcare Partners with Galvanize to Launch Health and Wellness Innovation Program

Campbell Soup Company Appoints SVP, Chief Marketing and Commercial Officer

General Mills Celebrates 150 Years

TOMY Commemorates 20 Years of Pokemon

Coca-Cola India Launches RTD Flavored Milk

Manufacturing Growth: Top 5 Trends for CPGs in 2016

Mars to Remove Artificial Colors