Marketing Tactics

Adweek spoke with Pepsi CMO Seth Kaufman and Frito-Lay CMO Ram Krishnan about what the brand has in store for Super Bowl 50.

Perfect Corp. and Elizabeth Arden partner on a virtual makeup app that will feature a comprehensive assortment of Elizabeth Arden's cosmetics with the option to buy.

RB (formerly Reckitt Benckiser) gains next gen digital tools and data integration enterprise-wide.

In line with the new year, General Mills offers a sneak peek at the many new products it plans to release this year including simple ingredients, convenience and sweet and salty treats.

Starbucks will double its digital investment in 2016. Find out what four key digital initiatives the global giant has planned and how its digitally focused strategy will redefine the customer experience.

CPG experts weigh in on whether the shopping list is still king for food shoppers and marketers, and the answer is yes – sort of.

WestRock Co., Norcross, Georgia, has agreed to acquire Cenveo Packaging, a provider of folded carton and litho-laminated display packaging solutions. 

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.