Marketing Tactics

The annual BrandSpark American Shopper Study reveals over 100 categories of most trusted consumer packaged goods brands as voted by more than 38,000 Americans. Find out which brands made the list.

General Mills, Mars, ConAgra and Kellogg's will start labeling GMOs on products nationwide, as time is running out to comply with the looming Vermont ingredient labeling law. Find out more about the law and how it is driving the companies' decisions nationally.

Find out what is driving General Mills to start labeling its products that contain genetically modified ingredients.

Collaborative effort with Walgreens spells three-way success during the back-to-school season

TimBar Packaging & Display, Hanover, Pennsylvania, will now incorporate the Shelfbucks platform into its customer point-of-purchase (P-O-P) displays.

Dove and Twitter launch a new technology that analyzes tweets about appearance to help realize the emotional effect of online words.

CGT asks Justin Honaman, SVP Digital Solutions at Moxie USA, to unveil his predictions for trends in sales and marketing.

Mondelez International launches its first new snack brand in over a decade: GOOD THiNS.