Marketing Tactics

The companies come together to provide a solution to help brands meet consumer demand for transparency of food information.

Discover how Gatorade's Gx ecosystem combines newly designed equipment and real-time biometric technologies to provide fueling recommendations specific to an individual athlete.

Bear Naked is first consumer brand to offer Chef Watson-inspired foods for its new granola experience. Find out what this means for consumers.

Flavor business McCormick & Company is introducing 16 new products, from new packaging innovations to single-use products.

IRI, Chicago, recently launched IRI Lift, a real-time digital advertising solution that measures offline sales lift. 

Mondelez India Foods Private Limited expands its portfolio with a product targeting the morning segment.

The Procter & Gamble Company is now outsourcing its U.S. coupon processing, settlement and fraud prevention services.

RFE Investment Partners has acquired the Path to Purchase Institute, a global association serving the needs of omnichannel retailers, brands and solution providers along the path to purchase.