Marketing Tactics

In line with the new year, General Mills offers a sneak peek at the many new products it plans to release this year including simple ingredients, convenience and sweet and salty treats.

Starbucks will double its digital investment in 2016. Find out what four key digital initiatives the global giant has planned and how its digitally focused strategy will redefine the customer experience.

CPG experts weigh in on whether the shopping list is still king for food shoppers and marketers, and the answer is yes – sort of.

WestRock Co., Norcross, Georgia, has agreed to acquire Cenveo Packaging, a provider of folded carton and litho-laminated display packaging solutions. 

CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.

CGT's readers rank the software and/or services for social media (including web monitoring, measuring interactions), consumer engagement (e-mail/web/mobile), web content management, advertising and omnichannel management.

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

CGT's readers rank the top technology providers of solutions for product management, including new product development, formulation, packaging, introduction and launch.