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Marketing Tactics

  • Kellogg Debuts New Products

    Kellogg Company's U.S. brands will debut more that 40 new products in early 2016. Find out what hot trends the new items reflect.
  • P&G to Run on 100% Wind Power

    Through a new partnership with EDF Renewable Energy, Procter & Gamble announces plans to meet its electricity demands by using 100 percent wind power to make its fabric and home care brands.
  • King's Hawaiian Goes Beyond the Shelf

    With recent marketing wins, King's Hawaiian began to look for ways to further capitalize on opportunities beyond the shelf, as well as expand its brand throughout the United States.
  • An Untapped Opportunity

    Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.
  • Comings & Goings: December 2015

    Avocados From Mexico, Dallas. The following have been voted to the new AFM board of directors: Mike Browne, chairman; Antonio Villasenor, vice chair; Ricardo Vega, treasurer; Martin Mendoza, director; Ramon Paz, director; Gary Caloroso, director; Armando Lopez, director; and Ron Campbell, director.

  • Marketing on a Shoestring

    The TerraCycle business model was born from the idea that if you could find a way to make high-quality affordable consumer products from waste, you could create a business with two revenue streams. In other words,get paid to collect material, and get paid for the resulting product or recycled commodity you create from that material. With its business model in tact, but no ability to spend money on paid advertising, TerraCycle had to approach marketing in a unique way since the very early days. In this month's cover story, TerraCycle divulges its recipe for marketing success without a budget.
  • Strategic Post-Event Analysis

    Many consumer goods companies have already invested in trade management technology, but often fail to close the loop with post-event analysis and, therefore, never have the opportunity to elevate the discussion to a strategic level with retail customers. Here's how.
  • Solution Provider News: December 2015

    New Partners Deliver Digital Shopper Solution. News America Marketing, New York, has partnered with Boston-based programmatic advertising solution provider OwnerIQ on the release of a new product the two companies say is a powerful combination of geo-scoring and shopper data that is unique in the industry. 

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